Phillip Schofield‘s substitute within the We Purchase Any Automotive adverts has been revealed after the ITV star was dumped from the profitable marketing campaign.
It was confirmed final week that the This Morning star’s contract with the model has been allowed to lapse because the fallout from widespread claims that he and his co-host Holly Willoughby jumped the 14-hour queue to see the Queen mendacity in state continues.
On Thursday TikTok star Mufasa, actual title Jeff Obeng, was seen filming scenes for a brand new advert, exhibiting off the dance strikes which made him right into a viral sensation with 892,600 followers.
New face: Phillip Schofield ‘s substitute within the We Purchase Any Automotive adverts has been revealed after the ITV star was dumped from the profitable marketing campaign
Mufasa was seen taking pictures scenes outdoors a We Purchase Any Automotive department, wearing the identical brightly colored shirt and purple shorts he sported in his unique viral TikTok video.
The net star was in nice spirits, beaming as he confirmed off his strikes on the forecourt.
He was later seen wrapped up in a padded coat and sipping a espresso to maintain heat in between takes.
Gone: It was confirmed final week that the This Morning star’s contract with the model has been allowed to lapse after 5 years because the face of the corporate in a reported £1million deal
A supply has instructed The Solar: ‘Mufasa is simply what the model must inject some power into the adverts after the backlash following ‘queue-gate’.
‘The hope is {that a} TikTok star may even attraction to a youthful viewers.’
Mufasa shot to fame together with his TikTok co-star Hypeman, actual title C.T. Moody, following the 2019 launch of their adaptation of MK’s remix of the Nightcrawlers’ 1992 hit Push The Feeling On.
Star: On Thursday TikTok star Mufasa, actual title Jeff Obeng, was seen filming scenes for a brand new advert, exhibiting off the dance strikes which made him right into a viral sensation
The video, which sees Mufasa leaping out of his automotive to bop alongside it, went viral in 2020 on the top of the worldwide pandemic and sparked an enormous following with the likes of Kanye West and Katy Perry copying the viral dance.
Ghana-born Mufasa, who now lives in Virgina within the US, instructed Metro.co.uk final 12 months that he had no concept the video would grow to be such a sensation.
‘It occurred in 2019 and we have been doing movies similar to that,’ he defined.
Lights, digicam, motion: Mufasa was seen taking pictures scenes outdoors a We Purchase Any Automotive department, wearing the identical brightly colored shirt and purple shorts he sported in his unique TikTok
Strikes: The net star was in nice spirits, beaming as he confirmed off his strikes on the forecourt
VIP on set: He was later seen wrapped up in a padded coat and sipping a espresso to maintain heat in between takes
‘Once we bought to the situation we did not have something deliberate. I did not have any dancing deliberate and he did not have the slogan deliberate.
‘We solely did two or three takes after which we have been simply going to select the most effective one. We simply thought it might be a video we had executed, a few laughs, however the response we’ve got bought is mindblowing.’
He first danced alongside a automotive to Cardi B’s ‘Drip’, and the artist posted the video to her personal Instagram however its his 2019 video which has seen him land lavatory cash offers and his big following.
His now iconic ‘Obang’ dance transfer has been seen on the Tremendous Bowl area and copied by 1000’s.
Mufasa has beforehand collaborated with main manufacturers corresponding to FootLocker and ASOS.
New power: A supply has instructed The Solar : ‘Mufasa is simply what the model must inject some power into the adverts after the backlash following ‘queue-gate’
Rebrand: ‘The hope is {that a} TikTok star may even attraction to a youthful viewers,’ added the insider
TikTok star: Mufasa shot to fame together with his TikTok co-star Hypeman, actual title C.T. Moody, following the discharge of their adaptation of MK’s remix of the Nightcrawlers’ 1992 hit Push The Feeling On
Crowd pleaser: The video, which sees Mufasa leaping out of his automotive to bop alongside it, went viral in 2020 on the top of the worldwide pandemic
On set: Mufasa relies within the US and has flown over to the UK to movie the brand new promoting marketing campaign this week
Phillip has appeared in numerous tongue-in-cheek adverts for We Purchase Any Automotive since placing a cope with the corporate in 2017.
Nevertheless, We Purchase Any Automotive, which purchases second hand autos for money, was amongst a number of model’s teased within the wake of the ‘queue-gate’ scandal, with memes altering their branding to We Soar Any Queue shared broadly on social media.
Holly and Phil have been the topic of on-line abuse within the wake of the claims and a petition to have the duo fired from their profitable presenting roles hit greater than 75,000 signatures in simply over per week.
Final week a supply instructed The Solar: ‘Subsequent week they’re [We Buy Any Car] taking pictures a brand new marketing campaign and he is [Schofield] not concerned in it.’
‘There’s clearly a sense throughout the firm that he is simply not the proper match for the longer term and his contract shall be allowed to run out.
‘It has been a really profitable partnership but it surely’s time for a change.’
A spokesperson for webuyanycar instructed MailOnline final week:
‘Webuyanycar and Phillip Schofield agreed earlier this 12 months that the webuyanycar/Phillip Schofield marketing campaign would come to an finish in 2022, having labored collectively for over 5 years.
‘The choice was made previous to any latest tales concerning Phillip.’
MailOnline has contacted a consultant for Schofield for remark.
Viral star: Ghana-born Mufasa, who now lives in Virgina within the US instructed Metro.co.uk final 12 months that he had no concept the video would grow to be such a sensation (pictured within the unique video)
On-line star: ‘Once we bought to the situation we did not have something deliberate. I did not have any dancing deliberate and he did not have the slogan deliberate,’ he defined
Queue-gate: Phil and his This Morning co-star Holly Willoughby have been battling an enormous backlash for apparently skipping the road into Westminster Corridor to pay respects to Her Majesty
