Scotland‘s capital metropolis was the one UK location outdoors London promoting the timepieces, and watch lovers travelled from everywhere in the UK within the hope of getting their fingers on what’s was billed because the ‘hottest watch on the planet’.
Lengthy traces started to kind early within the morning of Saturday March 26 outdoors of Swatch on Princes Avenue, and shortly the queue was snaking all the best way up Frederick Avenue, onto Rose Avenue, and at one level so far as Charlotte Sq..
There have been comparable scenes in London the place a watch retailer needed to shut amid chaotic scenes after giant crowds turned up for the launch.
The Swatch store in Carnaby Avenue had warned clients to get there early in expectation of huge queues.
However the retailer ended up opening for barely half an hour after cops had been seen talking to retailer employees as crowds tried to get inside.
MoonSwatch: A whole lot queue for hours outdoors Edinburgh watch retailer on Saturday a…
Three months later, watch lovers hoping to get their fingers on the Omega x Swatch Speedmaster Bioceramic MoonSwatch have been advised they may nonetheless must attend a retailer in-person if they need one – with Edinburgh nonetheless the one UK location outdoors London the place they are often purchased.
Swatch Group CEO Nick Hayek has confirmed that the watch won’t be bought on-line, saying “There’s no emotion in on-line shopping for.”
“It’s a rigorously produced Swiss-made watch and never a commodity.
“The MoonSwatch shouldn’t be about to make as a lot cash as attainable within the shortest attainable time interval. So why ought to we promote it on-line?”
Swatch has 110 retail shops worldwide – together with the aforementioned Princes Avenue retailer.
There are 11 fashions within the MoonSwatch assortment representing the photo voltaic system, with every mannequin designed after one planetary determine.
Every planet from Mercury to Pluto is represented, in addition to the Solar and Moon.
However getting your fingers on one at this time is not any simpler than it was again in March.
In response to a Swatch spokesperson, there may be at the moment a scarcity of Moonswatch merchandise, with the corporate’s web site attributing this to “overwhelming demand from Swatch followers everywhere in the globe”.