‘No’ side running unbranded ‘news’ account


‘Referendum Information’ has proven completely anti-Voice posts greater than one million instances, utilizing 1000’s of {dollars} of Fb and Instagram advertisements.

An anti-Voice ‘information’ Fb web page arrange by the No marketing campaign (Picture: Fb)

The No marketing campaign is working an unbranded anti-Voice to Parliament “information” Fb web page as a part of its community of social media accounts focusing on Australian customers with its political message.

“Referendum Information” was created on Might 1 by Advance, a conservative foyer group previously often known as Advance Australia that’s behind the “Honest Australia” marketing campaign to defeat the Voice to Parliament referendum set to happen later this yr. It was first noticed by Institute of Strategic Dialogue analyst Elise Thomas.

Whereas that includes an electoral authorisation in itss bio, the web page is in any other case unbranded as being related to a political group. As a substitute it’s categorised as a “information and media web site” and solely posts hyperlinks to information articles from mainstream media retailers. These articles are completely vital of the Voice and usually characteristic politicians and figures related to Advance’s marketing campaign.

Learn extra about “Referendum Information” and “Not Sufficient” Fb pages.

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