London has no scarcity of personal members’ golf equipment. However the brand new child on the block is much faraway from its stuffy and pretentious neighbours – and it already has the movie star seal of approval.
The Twenty Two, which opened on Grosvenor Sq. two months in the past, has no costume code, unisex bogs, a Studio 54-inspired basement membership and a (comparatively) inexpensive membership plan.
It’s the brainchild of hotelier and restaurateur Navid Mirtorabi and British property scion Jamie Reuben, whose father David is one half of the Reuben Brothers who personal massive components of London’s Mayfair, together with the 200-year-old Burlington Arcade.
The property mogul made headlines final 12 months when he was noticed arriving at an LA social gathering with Kim Kardashian shortly after her break up from Kanye West.
Making waves: The Twenty Two, on Grosvenor Sq., has no costume code, unisex bogs, a Studio 54-inspired basement membership and a (comparatively) inexpensive membership plan. Pictured, one of many Artist Studios, designed with Pierre Frey wallpaper and coordinating furnishings
Whereas most members’ golf equipment pleasure themselves on upholding custom and aloofness, The Twenty Two is extra taken with making a ‘vibe’ that may carry visitors by means of the door.
‘We’re open to everybody, and everybody’s welcome to return, however I significantly need it to really feel very accessible for a youthful era,’ Mirtorabi advised the Monetary Occasions.
‘I would like older individuals to really feel comfy and to be a part of it however no predominantly.’
The administration workforce is younger and their modern standpoint is mirrored in the way in which the membership is run.
There are unisex bogs – one thing that it could be tough to think about current in any one of many different close by members’ golf equipment – and there’s no guidelines on sporting dinner jackets, ties or shirts. Hoodies, trainers and sandals are all allowed.
Mogul: Jamie’s father David is one half of the Reuben Brothers who personal massive components of London’s Mayfair, together with the 200-year-old Burlington Arcade
Coronary heart of the membership: The restaurant, pictured, which serves recent, seasonal dishes, is open to non-members and is once more comparatively inexpensive, providing dishes for across the £30 mark
Loads of house: One of many double-height rooms decked out in luxurious materials. There are 31 bedrooms, every individually designed and filled with considerate touches
Metropolis escape: Elegant Cabochon marble bogs are endowed with bespoke lavatory luxuries and provide the feeling of a spa in the midst of town
It’s also comparatively inexpensive for such an institution. Beneath-35s pay £750-a-year. A membership to Soho Home London is £1,100; at close by Annabel’s it’s £1,750.
As is to be anticipated, the listing of members is high secret however there are considered a ‘few hundred’. It has additionally had greater than its fair proportion of A-list guests since its opening a few months in the past, including to the thrill.
Madonna, Naomi Campbell and Tom Cruise have all popped in to take a look at the Grade II-listed constructing’s luxurious interiors.
Warner Music hosted its Wi-fi Pageant after-party on the venue, attracting marquee names like Cardi B and Megan Thee Stallion.
A-list approval: Madonna, Naomi Campbell and Tom Cruise have all popped in to take a look at the Grade II-listed constructing’s luxurious interiors. Pictured, Cruise visiting after a day at Wimbledon
Social gathering ladies: Insurgent Wilson (left) and Cardi B (proper) have additionally been noticed on the Twenty Two
The restaurant, which serves recent, seasonal dishes, is open to non-members and is once more comparatively inexpensive, providing dishes for across the £30 mark.
‘It’s white glove service with out the white gloves,’ is among the sayings the founders have repeated when selling their new enterprise.
The Twenty Two additionally affords 31 bedrooms, every with its personal inspiration. One, seen in a lot of the promotional materials, has its partitions and ceilings lined in a vibrant purple wallpaper.
Lodge visitors even have entry to members’ solely components of the constructing, just like the Library and the basement membership, which has been in comparison with Studio 54.
