Kim Kardashian’s firm SKKN is lagging behind her sister Kylie Jenner’s magnificence model, a brand new research has prompt.
It comes following criticism over 41-year-old Kim’s new skincare line.
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When Kim dropped her new SKKN By Kim vary in June, followers accused her of “copying” her sister Kylie, 24.
Kylie Cosmetics has dominated the celeb magnificence model trade since taking social media by storm in 2014.
Nonetheless, it seems Kim’s newest enterprise enterprise has not come near her little sister’s success.
Based on a brand new research by magnificence specialists StyleCraze, SKKN is behind Kylie Cosmetics in a lot of scores.
Not solely does SKKN have fewer Instagram followers, decrease search quantity, and fewer likes per publish, however it has additionally suffered from fewer media mentions.
Whereas Kylie Cosmetics and Kylie Pores and skin has a mixed 32 million Instagram followers, Kim’s firm has 5.5 million.
Moreover, Kylie averages round 32,000 likes per publish, the place as her older sister will get roughly 3,500 double faucets.
In the meantime, the model has obtained a tiny fraction of the Instagram hashtags that Kylie’s firm has.
With the youngest member of the Kardashian-Jenner clan garnering over 5 million hashtags, the SKKN founder has simply over 125,000 as of the top of July.
Nonetheless, Kim’s skincare line is significantly newer to the market, having launched simply weeks in the past.
Kylie began the pattern for celeb bands after she launched her Lip Kits when she was simply 18.
A-Listers together with Selena Gomez, Harry Types, and Rihanna are all now within the recreation.
In the meantime, Kylie Cosmetics has a sister model, Kylie Pores and skin, which can be extremely popular with followers.
BARE ‘NECESSITIES’
Kim’s new firm relies on a nine-product line together with face cream, toner, eye cream, cleanser, exfoliator, and extra.
Followers should buy the objects individually or the full assortment for $575.
SKKN is a rebranded model of KKW Magnificence – a reputation that mirrored Kim’s initials when she was married to Kanye West.
As a result of Kim is now divorced from the rapper, she wished to rethink her firm and provides it a brand new identify.
BREAKING THE BANK?
Whereas many followers had been excited in regards to the launch of SKKN, Kim has been slammed over its excessive costs.
Regardless of the response, the billionaire founder instructed The New York Instances that the worth tags are a “necessity” to be able to receive components within the merchandise that she “would not likely miss out on”.
Kim added: “The merchandise I used to be utilizing that had been comparable had been far more costly, to not examine something.
“I attempted to get the standard for the most effective value that we may, particularly the vitamin C serum.”
Since Kim launched the model, she has proven off her make-up-free pores and skin on social media as she demonstrates the results of her merchandise.
Nonetheless, the Hulu star’s worldwide followers are additionally sad that SKKN solely ships to prospects within the US.
The merchandise are solely accessible on-line, not in any bodily shops.
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