Consumers sue Whole Foods for allegedly falsely advertising antibiotic-free beef : NPR


A pedestrian wears a masks whereas strolling previous an indication for a Complete Meals Market in San Francisco, Tuesday, March 31, 2020.

Jeff Chiu/AP

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Jeff Chiu/AP

A pedestrian wears a masks whereas strolling previous an indication for a Complete Meals Market in San Francisco, Tuesday, March 31, 2020.

Jeff Chiu/AP

A number of customers are suing Complete Meals, claiming traces of antibiotics had been discovered of their beef merchandise labeled antibiotic-free, based on a lawsuit filed in California this week.

Complete Meals makes use of the slogan, “Our Meat: No Antibiotics, Ever” in its advertising supplies, comparable to on packaging, indicators within the retailer and on its mother or father web site, Amazon.

However one of many plaintiffs, Farm Ahead, a nonprofit group devoted to ending manufacturing facility farming, mentioned it did its personal testing in 2021 and 2022 and located traces of monensin sodium, a progress antibiotic, in a single pattern of a Complete Meals beef product, and fenbendazole, an antiparasitic, in 5 Complete Meals beef merchandise.

The group mentioned it shared its findings with the CEO of Complete Meals, however acquired no response. The group additionally alleges it emailed a Complete Meals government in 2017 suggesting a testing methodology to confirm the grocery store’s antibiotic-free claims, however had been informed “the repercussions for having a optimistic consequence had been past ridiculous.”

A spokesperson for Complete Meals mentioned the corporate doesn’t touch upon pending litigation.

The lawsuit additionally claims Complete Meals financially exploited its clients by charging considerably extra for its meat merchandise in comparison with rivals, underneath the guise that their merchandise are more healthy.

“Client Plaintiffs wouldn’t have bought Beef Merchandise, or wouldn’t have paid the costs they did, had that they had identified the reality that cattle used within the Merchandise had been raised with antibiotics,” the criticism says.

A few of Complete Meals’ cattle are sourced from the International Animal Partnership (GAP) Animal Welfare Licensed program. A research revealed on in April discovered that in an unbiased lab check, 26% of those cattle examined optimistic for antibiotics.

A Complete Meals spokesperson informed Client Reviews on the time: “We’ve got extensively reviewed the knowledge made obtainable to us and don’t have any purpose to consider that the cattle examined on this research ended up in merchandise in our shops. We take compliance very significantly and by no means hesitate to behave if a provider has failed to satisfy our rigorous high quality requirements.”

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