New York pop artist KAWS has designed bins for the Common Mills Monster Cereals Rely Chocula, Franken Berry, Boo Berry and Frute Brute.
Common Mills
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Common Mills
New York pop artist KAWS has designed bins for the Common Mills Monster Cereals Rely Chocula, Franken Berry, Boo Berry and Frute Brute.
Common Mills
Common Mills is releasing 4 limited-edition Monster Cereals bins as a part of a brand new collaboration with pop artist KAWS.
Franken Berry, Rely Chocula, Boo Berry and Frute Brute are again for this 12 months’s seasonal launch. Followers are significantly excited in regards to the look of Frute Brute, which is out there for the primary time since 2013.
“It has been a thrill to collaborate with Common Mills and Monster Cereals,” mentioned KAWS in a information launch on Common Mills’ web site. “I have been a giant fan of the cereals since I used to be a child. Even now, I really like the unique field designs and the creativity and creativeness they invoke.”
Franken Berry and Rely Chocula now bear the bone-shaped ears seen in a lot of KAWS’ works. Additionally they have KAWS’ signature Xed-out eyes, as do Boo Berry and Frute Brute. The bins have been reimagined following the identical design as the unique bins, with an illustration of every character and a photograph of the cereal in a bowl, all set on a clean white background.
Followers have an opportunity to win a set of collectible monster toys designed by KAWS. By getting into a novel code discovered on the again of specifically marked Monster Cereals bins on kawsmonsters.com, they will be entered right into a sweepstakes for the prizes.
“Our Monster Cereals are a few of our most iconic, and whereas we all know followers are at all times excited to see them, we need to ensure that we’re in a position to provide one thing new and totally different with every launch,” mentioned Mindy Murray, senior advertising communications supervisor at Common Mills, within the information launch. “KAWS’s love for these characters made him the proper companion to convey them to life and provide a number of methods to rejoice this season.”
The primary Monster Cereals hit cabinets within the early Seventies with Rely Chocula, Franken Berry and Boo Berry.
Frute Brute was added in 1974 and brought off the market in 1982. 4 years later, Yummy Mummy hit the scene however left shops in 1992. In 2009, Common Mills stopped producing the primary three Monster Cereals year-round.
Ever since, the Franken Berry, Boo Berry and Rely Chocula cereals have been out there solely seasonally for Halloween to “encourage nostalgic pleasure and unfold the spooky spirit,” in response to Common Mills’ web site.
