Sydney Morning Herald retains its lead as most-read in the country


The Sydney Morning Herald has held its lead because the nation’s most-read masthead, with greater than 8.4 million readers throughout digital and print over the previous 12 months.

Roy Morgan figures launched on Monday present the Herald was the go-to vacation spot for readers regardless of a slight lower within the complete variety of individuals consuming information, as a result of absence of coronavirus pandemic restrictions, which made individuals extremely reliant on the information cycle final yr.

The Sydney Morning Herald’s is Australia’s number one masthead.

The Sydney Morning Herald’s is Australia’s primary masthead.Credit score:Wolter Peeters, The Sydney Morning Herald.

The common print readership was 1.9 million readers throughout a mean four-week interval, whereas The Herald’s digital viewers was 7.5 million.

The mixed determine of 8.4 million makes The Herald the most important publication within the nation, forward of The Australian, which had a mean readership of 4.4 million, down 14 % in comparison with the identical time the earlier yr. Rupert Murdoch’s Sydney tabloid The Each day Telegraph has a mean readership of 4 million – a 7.7 % fall on a yearly foundation.

The Herald’s sister publication The Age is the second most-read masthead within the nation with 5.8 million readers. The declines in viewers throughout this era are reflective of an uncommon spike in readership in the identical time the earlier yr.

Nonetheless, the Herald’s Monday to Friday print version has grown 11 per cent to 388,000 in that interval, and The Solar-Herald’s print version is learn by 420,000 individuals. The Herald’s Saturday version is learn by a mean of 477,000 individuals.

The Herald can be the preferred newspaper in NSW, with a mean 4.1 million readers, which is about 60 per cent of all individuals who learn information within the state.

“I wish to thank our subscribers and readers as a result of with out their assist, we couldn’t do what we do,” stated the Herald’s editor, Bevan Shields.

“A end result like this doesn’t simply magically occur. It’s the results of our many fantastic workers, so I wish to thank them, too.

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