Stray video game helps raise money for real shelter cats


Prepared for essentially the most pawsitive story of all time? Have we received some uplifting mews for you.

The online game Stray (launched by recreation firm Annapurna Interactive in July 2022) is unsurprisingly mega fashionable amongst feline followers. What cat lover wouldn’t love the considered traipsing via an deserted post-apocalyptic metropolis as a scrappy orange tabby, unlocking clues and scratching up carpets?

Stray – State of Play June 2022 Trailer | PS5 & PS4 Video

Seems, the indie online game taking up the web with memes and common stray cat fandom is doing way more than offering kitty-centric leisure to people—it’s performing some actual good for cats IRL. AP Information introduced that Annapurna Interactive used livestreams of the sport on Twitch to lift cash for a number of animal shelters and cat-related charities.

Cat persons are a special breed, no query. It’s by no means a passing curiosity, solely an all-consuming adoration, bordering on obsession. So it’s no surprise actually that Stray turned the fourth “most watched and broadcast recreation” on the Twitch platform the day it launched.

Along with establishing charity livestreams, Annapurna Interactive additionally provided copies of the sport to Nebraska Humane Society as a part of a raffle. Individuals wanted to pay solely $5 for an opportunity to win the usually $30 recreation.

Advertising and marketing specialist Brendan Gepson advised AP that inside per week, the group was in a position to elevate $7,000 due to the giveaway, which he added was particularly notable as a result of the overwhelming majority of these donations have been from individuals who had by no means donated earlier than.

Although the drawing has already been made, you possibly can nonetheless donate to the Nebraska Humane Society marketing campaign right here.

New Yorkers actually received the final word expertise, when Annapurna Interactive partnered with NYC cat cafe and adoption company Meow Parlour for a weekend. Guests received to play the sport at no cost for 20 minutes, all whereas being surrounded by the cafe’s cute kitty residents and perhaps even go dwelling with one! That is the stuff desires are manufactured from, individuals.

This further help comes at a very essential time for our feline buddies—”kitten season.” In line with the ASPCA, “kitten season” usually takes place between March and October, although it varies throughout the nation. Of the tens of millions of cats that enter shelters annually, an enormous majority are at-risk kittens that are available in throughout this time interval and roughly 860,000 are euthanized.

Unsurprisingly, the creators of Stray are notably cat individuals. The recreation’s web site states the event workforce is “principally made up of cats and a handful of people,” and the beloved orange tabby protagonist is predicated on an precise adopted stray named Murtaugh. Murtaugh is so well-known he even received his personal interview. What a legend.

Cat GIF by Annapurna InteractiveGiphy

Nonetheless, it’s one factor to have feline fondness. Annapurna Interactive got here up with a very purrfect strategy to put love into productive motion. By no means thought I’d see the day the place taking part in a online game might assist save 1000’s of cats nationwide, however right here we’re. What a time to be alive.

Be accountable, people. Think about adopting from a shelter, make sure you spay/neuter your cat and naturally, go play Stray.


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