Prepared for essentially the most pawsitive story of all time? Have we received some uplifting mews for you.
The online game Stray (launched by recreation firm Annapurna Interactive in July 2022) is unsurprisingly mega fashionable amongst feline followers. What cat lover wouldn’t love the considered traipsing via an deserted post-apocalyptic metropolis as a scrappy orange tabby, unlocking clues and scratching up carpets?
Stray – State of Play June 2022 Trailer | PS5 & PS4 Video gameswww.youtube.com
Seems, the indie online game taking up the web with memes and common stray cat fandom is doing way more than offering kitty-centric leisure to people—it’s performing some actual good for cats IRL. AP Information introduced that Annapurna Interactive used livestreams of the sport on Twitch to lift cash for a number of animal shelters and cat-related charities.
Cat persons are a special breed, no query. It’s by no means a passing curiosity, solely an all-consuming adoration, bordering on obsession. So it’s no surprise actually that Stray turned the fourth “most watched and broadcast recreation” on the Twitch platform the day it launched.
Along with establishing charity livestreams, Annapurna Interactive additionally provided copies of the sport to Nebraska Humane Society as a part of a raffle. Individuals wanted to pay solely $5 for an opportunity to win the usually $30 recreation.
We’re educating these kittens how one can activate a PlayStation to allow them to play Stray, the brand new cat journey recreation from @HKdevblog and @A_i! 🎮
Wanna play with them? Donate $5 to the shelter and you will be entered to win a code for the sport! Donate right here: https://t.co/FGJhY9HNaepic.twitter.com/BFLZJCxslX
— Nebraska Humane Cats (@NHSCats) July 15, 2022
Advertising and marketing specialist Brendan Gepson advised AP that inside per week, the group was in a position to elevate $7,000 due to the giveaway, which he added was particularly notable as a result of the overwhelming majority of these donations have been from individuals who had by no means donated earlier than.
Although the drawing has already been made, you possibly can nonetheless donate to the Nebraska Humane Society marketing campaign right here.
New Yorkers actually received the final word expertise, when Annapurna Interactive partnered with NYC cat cafe and adoption company Meow Parlour for a weekend. Guests received to play the sport at no cost for 20 minutes, all whereas being surrounded by the cafe’s cute kitty residents and perhaps even go dwelling with one! That is the stuff desires are manufactured from, individuals.
The @A_i cat cafe Stray Meow Parlour pop-up was superb and each video games trade occasion ought to be held in a room stuffed with kittens, no exceptions. pic.twitter.com/xhh5DrBAi0
— Jules Engel (@ghoulsengel) July 24, 2022
This further help comes at a very essential time for our feline buddies—”kitten season.” In line with the ASPCA, “kitten season” usually takes place between March and October, although it varies throughout the nation. Of the tens of millions of cats that enter shelters annually, an enormous majority are at-risk kittens that are available in throughout this time interval and roughly 860,000 are euthanized.
Unsurprisingly, the creators of Stray are notably cat individuals. The recreation’s web site states the event workforce is “principally made up of cats and a handful of people,” and the beloved orange tabby protagonist is predicated on an precise adopted stray named Murtaugh. Murtaugh is so well-known he even received his personal interview. What a legend.
Cat GIF by Annapurna InteractiveGiphy
Nonetheless, it’s one factor to have feline fondness. Annapurna Interactive got here up with a very purrfect strategy to put love into productive motion. By no means thought I’d see the day the place taking part in a online game might assist save 1000’s of cats nationwide, however right here we’re. What a time to be alive.
Be accountable, people. Think about adopting from a shelter, make sure you spay/neuter your cat and naturally, go play Stray.
window.REBELMOUSE_LOWEST_TASKS_QUEUE.push(function(){
function hideBodyForSponsoredPost(el, currentSection) { var sponsoredSections = ["walgreens", "capital one", "capital one csr", "clorox powerful bleach", "clorox clean transforms", "dignity health", "ford foundation", "stand together", "stand together against poverty", "featured"]; if (sponsoredSections.includes(currentSection.toLowerCase())) { el.style.display = 'none'; } }
function hideEmpty( parentId, childId) { var parentDivs = document.getElementsByClassName(parentId);
if(parentId != undefined && parentId != null) {
for(var i=0; i
});
window.REBELMOUSE_LOWEST_TASKS_QUEUE.push(function(){
!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '1676218835946757'); fbq('track', 'PageView');
});
window.REBELMOUSE_LOWEST_TASKS_QUEUE.push(function(){
function triggerComscorePageView() { console.log('triggerComscorePageView'); window.COMSCORE && COMSCORE.beacon({c1: "2", c2: "18736521"}); fetch("https://www.upworthy.com/res/3rdparty/comscore_pageview"); }
if (typeof rblms !== 'undefined') { rblms.require(['core/event_dispatcher'], function(eventDispatcher) { eventDispatcher.on('viewRegistry:initViews', triggerComscorePageView); }); }
document.addEventListener('click', event => { if (event.target && event.target.classList.contains('show-more')) { triggerComscorePageView() } });
urlChangeHandler(triggerComscorePageView);
});
window.REBELMOUSE_LOWEST_TASKS_QUEUE.push(function(){
(function() { try{var a="Untitled",l3:"__page__",l4:"-",sa:"",sn:"",b=[],c;for(c in a)b.push(c+"="+encodeURIComponent(a[c]));b=b.join("&");(new Image).src="https://d26n2uyu5tcx3y.cloudfront.net?a=5ac31c1640c74c36900b97047f570f19";var d=document.createElement("script");d.type="text/javascript";d.async=!0;var e=document.getElementsByTagName("script")[0];e.parentNode.insertBefore(d,e);d.src="https://z.moatads.com/upworthy105Vonz37/moatcontent.js#"+b}catch(f){try{var g= "//pixel.moatads.com/pixel.gif?e=24&d=data%3Adata%3Adata%3Adata&i=MOATCONTENTABSNIPPET1&ac=1&k="+encodeURIComponent(f)+"&j="+encodeURIComponent(document.referrer)+"&cs="+(new Date).getTime();(new Image).src=g}catch(h){}}; })();
});
window.REBELMOUSE_LOWEST_TASKS_QUEUE.push(function(){
(function(w,d) (window, document));
kwa('initialize',603);
});
window.REBELMOUSE_LOWEST_TASKS_QUEUE.push(function(){
var tags = [ 'https://pymx5.com/scripts/ready.js', 'https://pymx5.com/scripts/ims.js', 'https://pymx5.com/scripts/load_tags.js' ]
function l() { if (tags.length) { var tag = tags.pop(); var script = document.createElement('script'); script.setAttribute('src', tag); script.onload = l; document.body.appendChild(script); } else { window.ia = window.ia || function ()
; ia('track', 'PAGE_VIEW');
docReady(function() { ims.startServices(); } ); } }
l();
});
window.REBELMOUSE_LOWEST_TASKS_QUEUE.push(function(){
if(window.location.href.split('?')[0] === 'https://www.upworthy.com/editorial-staff-2656063143'){
freestar.config.disabledProducts = { video: true } };
});
window.REBELMOUSE_LOWEST_TASKS_QUEUE.push(function(){
/*
*/
});
window.REBELMOUSE_LOWEST_TASKS_QUEUE.push(function(){
window.counter = 100; window.createElementChangeListener(".freestar-in-content", function(wrapper){
var adDiv = document.createElement("div"); adDiv.id = "upworthy_incontent_desktop_"+window.counter;
var adScript = document.createElement("script") adScript.setAttribute("data-cfasync","false"); adScript.innerHTML = `freestar.config.enabled_slots.push({ placementName: "upworthy_incontent_desktop_1", slotId: "upworthy_incontent_desktop_${window.counter}" });`
adDiv.appendChild(adScript)
wrapper.appendChild(adDiv) window.counter++;
})
});
window.REBELMOUSE_LOWEST_TASKS_QUEUE.push(function(){
var parag = document.querySelector(".lead-media .widget__brief, .lead-media .body-description .rebellt-item, .lead-media .body-description");
var widgetWrap = document.createElement("div"); widgetWrap.classList.add("public-good-widget");
var widget="
"
widgetWrap.insertAdjacentHTML("afterbegin", widget); var inAds = parag.querySelectorAll('.freestar-in-content'); if (inAds){ if(inAds[inAds.length-1]){ inAds[inAds.length-1].remove() } }
var lastAd = document.createElement("div"); lastAd.classList.add("freestar-in-content");
if(parag != null){ if(window.innerWidth < 768){ parag.insertBefore(widgetWrap, parag.querySelector('.widget__show-more')); } else { parag.insertBefore(widgetWrap, parag.querySelector('.around-the-web')); } parag.appendChild(lastAd); } }); window.REBELMOUSE_LOWEST_TASKS_QUEUE.push(function(){ let asd=false function ChangeListener(selector, callback) { var initializedNodes = new Set([]); function onEachNode(node) { if (!initializedNodes.has(node)) { callback(node); initializedNodes.add(node); } } function onDocumentMutation() { var nodes = document.querySelectorAll(selector); nodes.forEach(onEachNode); } var mutationObserver = new MutationObserver(onDocumentMutation); document.querySelectorAll(selector).forEach(onEachNode); mutationObserver.observe(document.body, { childList: true, subtree: true }); } if(window.innerWidth > 768){
ChangeListener("[id^=upworthy_incontent_dynamic]", function (item) { item.remove()
}); }
});
window.REBELMOUSE_LOWEST_TASKS_QUEUE.push(function(){
function fbvideoID(frame) { var myRegexp = /2F(d+)%/g; var match = myRegexp.exec(frame); return match[1]; } var fbIframe = document.querySelector('iframe[src^="https://www.facebook.com/plugins/video.php?"]'); if (fbIframe) {fvVidID = fbvideoID(fbIframe.getAttribute('src')); if (fvVidID) { fbIframe.insertAdjacentHTML("beforebegin", '
'); // fbIframe.parentNode.removeChild(fbIframe); } } var videoId = "promoted-video"; var oldFacebookVideo = document.getElementById(videoId); if (!oldFacebookVideo) { return }; var facebookVideoPost = oldFacebookVideo.closest(".widget"); if (!facebookVideoPost) { return };
var facebookVideo = facebookVideoPost.querySelector("#" + videoId); facebookVideo.classList.add("fb-video"); var firstPost = document.querySelector(".widget.post-partial");
function onScriptLoad() { FB.init({ appId: window.REBELMOUSE_BOOTSTRAP_DATA.fbId, version: window.REBELMOUSE_BOOTSTRAP_DATA.fbAppVersion, status: true, cookie: true, }); FB.XFBML.parse(); if(fbIframe){ fbIframe.parentNode.removeChild(fbIframe); } }
function loadFacebookScript() { var existingScript = document.querySelector('script[src="https://connect.facebook.net/en_US/sdk.js"'); if (!existingScript) { var script = document.createElement("script"); script.src = "https://connect.facebook.net/en_US/sdk.js"; document.head.appendChild(script); script.addEventListener("load", onScriptLoad); } }
function intersectorCallback(video_player) { var booted = false; var totalSeconds = 0; var interval = null;
function impressionCounter() { totalSeconds++; console.log("I've been watching for " + totalSeconds + " seconds"); } return function intersector(entries) { var entry = entries[0]; if (entry.isIntersecting) { if (!booted) { booted = true; video_player.mute(); video_player.play(); } interval = setInterval(impressionCounter, 1000); } else { if (interval) { console.log("I've stopped watching at " + totalSeconds + " seconds"); clearInterval(interval); interval = null; } } }; }
function trackVideo(video_player) { var observer = new IntersectionObserver(intersectorCallback(video_player), {}); observer.observe(facebookVideo); }
function onFacebookElementLoaded(msg) { if (msg.type === "video" && msg.id === videoId) { trackVideo(msg.instance); } }
function onFacebookReady() { FB.Event.subscribe("xfbml.ready", onFacebookElementLoaded); if (window.oldFacebookWaiter) window.oldFacebookWaiter(); }
if ("FB" in window) { onFacebookReady(); } else { window.oldFacebookWaiter = window.fbAsyncInit; window.fbAsyncInit = onFacebookReady; loadFacebookScript(); }
});
