Ah, the ’80s. It was a completely tubular time for tv—the sitcom nonetheless reigned supreme, dominating the time slots. In 1980, watching TV was an occasion—there was no DVR, no streaming. Heck, all the things went off the air in the course of the evening and there weren’t even infomercials for all times insurance coverage or compilation CDs (there weren’t even actually CDs but!). As fall approached and the brand new TV season began, networks would go all out of their promotion. ABC wasn’t but the community behemoth it’s now, nevertheless it was fairly shut. It had some extremely standard exhibits in 1980, together with the entire “Pleased Days” universe.
Forward of the autumn season, the station created a sequence of promotional movies that have been used to entice individuals to come back again and watch TV after the summer time hiatus. They have been so additional and excessive, nevertheless it is sensible for those who bear in mind the truth that they’re promotional instruments. This one from the 1980 “You and me and ABC” marketing campaign options the community’s high stars in a really of-the-moment-style dance celebration setting. See what number of stars you’ll be able to acknowledge.
1980 ABC PROMO You and Me!
The video has been making the rounds on Twitter, and everyone seems to be taking part in the sport “spot the community star.” It is really fairly enjoyable. On this one, I noticed Penny Marshall and Cindy Williams from “Laverne & Shirley,” Joyce DeWitt from “Three’s Firm,” Hal Linden from “Barney Miller,” Tom Bosley and Al Molinaro from “Pleased Days,” Roscoe Lee Browne from “Cleaning soap” and Robert Guillaume from “Benson,” amongst others. Folks on Twitter are completely dropping their minds over how enticing Henry Winkler (nonetheless in his Fonzie days) seems with a beard. It really took me a minute to acknowledge him!
The facet impact of seeing these resurrected ABC promo movies from the ’80s is realizing that younger, bearded Henry Winkler was a complete goddamned smoke present!
WAY hotter than Fonzie.— Nathan Crowder (@NateCrowder) July 28, 2022
Contract obligations!
— Danny Deraney (@DannyDeraney) July 27, 2022
There’s one other, longer promo video from the identical season that is much more hilarious than the primary one. In it, a sequence of ABC stars present up in a random city to color a mural on a constructing to inform everybody to observe ABC that fall. Once more, see which stars you’ll be able to spot.
You & Me and ABC promo 1980
“STUNNING ABC promo that may by no means be equaled…The emotion, the tight modifying, and all these ABC stars…One among a sort!” one touch upon the video reads.
In a LinkedIn put up from 2018, John Knox, a model supervisor, tried to present some perception into why the community would put a lot cash into promos like these. “I strongly consider that these labored on the identical premise that jingles do,” he defined. “Ear-worms are rattling good advertising – at all times. These ear-worms occurred to mix visuals of fleeting glances of celebrities you realize.”
They do not make promos like this anymore, and it is type of a disgrace. However due to the web, these will reside perpetually.
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