Paris Jackson and Madison Bailey Model in New Skims Swim Ad


Madison Bailey and Paris Jackson.

Skims simply made summer season a bit of bit hotter! Paris Jackson, Madison Bailey and Bella Poarch confirmed off their bikini our bodies in an advert for the Kim Kardashian-founded model’s newest swim assortment.

The marketing campaign, which launched on Monday, July 25, is impressed by “the playful spirit of the Los Angeles pool social gathering scene,” in line with a press launch. The brand new capsule contains of swimsuits, clothes and equipment “designed with the Skims signature match and luxury to supply flattering, focused assist.”

Paris Jackson, Bella Poarch, and Madison Bailey Star in New Skims Ad

Bella Poarch.

Within the advert, Jackson, 24, dazzled in a caramel-colored string bikini in a single shot and one other picture confirmed her lounging atop a floatie in a skin-tight one-piece. For her half, Bailey, 23, wowed in a black cutout swimsuit whereas resting on a brown Skims towel.

In a unique picture, Jackson and Bailey posed collectively, sporting chrome sun shades as they exhibit their poolside appears.

Paris Jackson, Bella Poarch, and Madison Bailey Star in New Skims Ad

Madison Bailey.

Poarch, 25, modeled a high-cut one-piece on this season’s hottest colour: Barbie pink. The musician styled the look with gloves and wore her hair in a glossy ponytail.

For Jackson, being featured within the marketing campaign was a “full circle second.”

“I’ve recognized Kim for some time and have all the time admired her type, so to be within the newest swim marketing campaign for Skims is a full circle second,” she stated in a press release. “I really like the model and doing this shoot was a lot enjoyable.”

Poarch echoed related sentiments, sharing: “I’m so thrilled to be part of the brand new SKIMS Swim marketing campaign! I’m obsessive about the brand new assortment – from gloves to clothes, there may be a lot to select from, and I really like how the model all the time pushes type boundaries this manner.”

Bailey added: “Skims is understood for his or her iconic campaigns, so to be part of the most recent one for Swim was so thrilling! I’m an enormous fan of the model and this assortment is so enjoyable, I’ll be sporting all of it Summer time lengthy.”

The brand new assortment drops on Thursday, July 28.

After launching Skims with undergarments and shapewear in 2019, Kardashian, 41, expanded to swimwear earlier this yr.

“I’m so excited for you guys to see swim, it’s so insane,” the style designer stated by way of Instagram Tales on March 14. “I actually wished items for each single physique. So, in the event you wished to cowl up and use a sarong, if you wish to cowl your arms, you’ll be able to, if you need a triangle prime or to totally cowl your chest, totally different sort of bottoms — you simply decide and select. It’s like Lego items … You may cover the items you wish to cover and intensify those [you want to accentuate].”

The primary lineup included 19 totally different silhouettes in a number of colour methods. Each merchandise is accessible in sizes XXS to 4X and the costs vary from $32 to $108.

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