Yaccarino was earlier the promoting chief for Comcast Corp’s NBCUniversal
Newly appointed Twitter CEO Linda Yaccarino stated in a tweet on Saturday that she has been impressed by proprietor Elon Musk’s imaginative and prescient to create a brighter future and is happy to assist to remodel the social media platform.
It was the primary time Yaccarino has spoken publicly for the reason that information broke Thursday that she was in talks to develop into the subsequent CEO of Twitter. Musk, who has served as CEO since his $44 billion buyout of Twitter final October, introduced her appointment on Friday.
“I’ve lengthy been impressed by [Musk’s] imaginative and prescient to create a brighter future. I am excited to assist carry this imaginative and prescient to Twitter and remodel this enterprise collectively!” Yaccarino tweeted.
Thanks @elonmusk!
I’ve lengthy been impressed by your imaginative and prescient to create a brighter future. I am excited to assist carry this imaginative and prescient to Twitter and remodel this enterprise collectively! https://t.co/BcvySu7K76
— Linda Yaccarino (@lindayacc) Could 13, 2023
Yaccarino, who as promoting chief for Comcast Corp’s NBCUniversal spent a number of years modernising its advert enterprise, stated she is dedicated to Twitter’s future, and stated consumer suggestions is important to construct Twitter 2.0.
Yaccarino will take over a social media platform that has been attempting to reverse a plunge in advert income and is beset with challenges, together with a heavy debt load.
Since Musk acquired Twitter, advertisers have fled the platform, fearful that their adverts may seem subsequent to inappropriate content material after the corporate misplaced almost 80% of employees. Musk earlier this yr acknowledged that Twitter had suffered an enormous decline in advert income.
Whereas Musk stated Yaccarino would assist construct an “all the things app,” which he has beforehand stated may supply a wide range of providers similar to peer-to-peer funds, his number of an promoting veteran signalled that digital adverts would proceed to be a core focus of the enterprise.
Musk has lengthy stated he supposed to discover a new chief for Twitter.
Musk, who can also be the CEO of electric-vehicle maker Tesla Inc , on Friday stated that bringing Yaccarino on as Twitter’s new chief will assist him dedicate extra time to Tesla.
(This story has not been edited by NDTV employees and is auto-generated from a syndicated feed.)
