Kim Kardashian’s new models: Brooke Shields, 57, Juliette Lewis, 49, Chelsea Handler, 47

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Kim Kardashian has taken a brand new strategy when selling her first ever SKIMS bra assortment which emphasizes the model’s ‘dedication to offering ageless designs for girls of all life and cultural backgrounds.’

As a substitute of utilizing typical younger fashions to push her lingerie model, this time the 41-year-old actuality TV star star went with girls with all age ranges, principally over 40, and from all completely different occupations.

In her new adverts are mannequin turned actress Brooke Shields, 57, comedienne Chelsea Handler, 47, actress and singer Juliette Lewis, 49, crooner Becky G, 25, singer Cassie, 36, and actress Indya Moore, 27, amongst many others.

A ten each day of the week: Kardashian, 41, additionally was within the marketing campaign; she had on a black bra and black leggings

‘We would like all girls to really feel snug of their bras, however extra importantly, assured. That is SKIMS greatest marketing campaign but, and I could not be extra honored to have labored with the superb girls who introduced it to life,’ Kim mentioned.

‘Confidence begins inside, and with this marketing campaign, we’re bringing all girls collectively to rejoice all our bodies and individuality,’ added the ex of Kanye West, with whom she has 4 youngsters.

There have been 50 ‘inspiring girls’ who joined the marketing campaign to emphasise the model’s ‘dedication to offering ageless designs for girls of all life and cultural backgrounds.’

A mini Kim! Becky G, 25, left had on the bra with undies and pantyhose on

On a white chair: Indya Moore, 27, was in a bra and panties

Extra beauties: Becky G, 25, left had on the bra with underwear and pantyhose on. And Indya Moore, 27, was in a bra and panties

A standout: Juliette Lewis, 49, does not model often but when she does she impresses. The looker was Oscar nominated for Cape Fear in 1992 and used to date Brad Pitt

A standout: Juliette Lewis, 49, doesn’t mannequin typically however when she does she impresses. The looker was Oscar nominated for Cape Worry in 1992 and used to this point Brad Pitt

The SKIMS Bra Marketing campaign hyperlinks a spread of girls collectively throughout 4 a long time to rejoice individuality and confidence. 

These six celebrities share an underlying connection – feminine confidence – that speaks to the model’s continued ethos of empowering all girls, a launch mentioned.

The marketing campaign options 50 girls with distinctive personalities and various backgrounds; from McDonald’s Servers and nurses, to mechanics and CEOs.

Stunner and timeless: Shields has been showing no signs of slowing down her career. On Tuesday the Pretty Baby actress was seen in new images for Kardashian's SKIMS line

Stunner and timeless: Shields has been displaying no indicators of slowing down her profession. On Tuesday the Fairly Child actress was seen in new pictures for Kardashian’s SKIMS line

‘SKIMS was created for each lady, with consolation and assist on the forefront of innovation and growth. Permitting girls to tackle their ever-changing every day roles, the latest assortment of extremely snug second pores and skin options match each single want, form, and need of each lady. SKIMS brings confidence and luxury for each age within the new Bra Marketing campaign,’ the discharge mentioned,

Shot and directed by Vanessa Beecroft, the bra marketing campaign will debut throughout digital and social platforms. 

The SKIMS Bra Marketing campaign launches at present, September 20, on Skims.com and throughout Skims social platforms.

Kim chose her: 'We want all women to feel comfortable in their bras, but more importantly, confident. This is SKIMS biggest campaign yet, and I couldn't be more honored to have worked with the amazing women who brought it to life,' Kim said

Kim selected her: ‘We would like all girls to really feel snug of their bras, however extra importantly, assured. That is SKIMS greatest marketing campaign but, and I could not be extra honored to have labored with the superb girls who introduced it to life,’ Kim mentioned

Still in shape but also experienced: Brooke is one of the most famous models of all time. She is best known for her Calvin Klein jeans add from over 30 years ago where she said nothing came between her and her Calvins

Nonetheless in form but additionally skilled: Brooke is without doubt one of the most well-known fashions of all time. She is finest recognized for her Calvin Klein denims add from over 30 years in the past the place she mentioned nothing got here between her and her Calvins

Ageless wonder: 'I’m so honored and excited to be in @SKIMS first ever bra campaign. I can honestly say that these bras are something we can all feel confident and comfortable in,' said Brooke on Instagram

Ageless marvel: ‘I’m so honored and excited to be in @SKIMS first ever bra marketing campaign. I can truthfully say that these bras are one thing we will all really feel assured and comfy in,’ mentioned Brooke on Instagram 

SKIMS was co-founded in 2019 by Kim Kardashian and Jens Grede.

SKIMS is the solutions-oriented model creating the subsequent technology of underwear, loungewear and shapewear and setting new requirements by offering options for each physique. 

From technically constructed shapewear that enhances your curves to underwear that stretches to twice its dimension, the model’s aim is to constantly innovate on the previous and advance the business. 

She made it too: Funny lady Handler was also a part of the campaign; she often poses topless on Instagram

She made it too: Humorous woman Handler was additionally part of the marketing campaign; she typically poses topless on Instagram

Sitting pretty: The comedian has managed to stay in great shape well into her forties

Sitting fairly: The comic has managed to remain in nice form nicely into her forties

Flirty at 47: The star has been in the news for her recent breakup with comedian Jo Koy, 51

Flirty at 47: The star has been within the information for her latest breakup with comic Jo Koy, 51

She can keep up: The close pal of Jennifer Aniston has been able to stay in top shape while keeping her career afloat

She will be able to sustain: The shut pal of Jennifer Aniston has been capable of keep in high form whereas maintaining her profession afloat

SKIMS sells immediately by its web site (SKIMS.com), in addition to by choose partnerships with retailers.

They embody Nordstrom, Selfridges, SSENSE, Internet-a-Porter, Lane Crawford, Holt Renfrew and David Jones.

‘I’m so honored and excited to be in @SKIMS first ever bra marketing campaign. I can truthfully say that these bras are one thing we will all really feel assured and comfy in,’ mentioned Brooke on Instagram.

SKIMS Bras launch Tuesday, September 27. 

Top talent: Juliette is a powerhouse actress who has appeared in several top films like Cape Fear, What's Eating Gilbert Grape, Catch And Release, and Camp

Still A-list: Lewis is currently on the hit show Yellowjackets and was seen at this year's Emmy Awards

Prime expertise: Juliette is a powerhouse actress who has appeared in a number of high movies like Cape Worry, What’s Consuming Gilbert Grape, Catch And Launch, and Camp. Lewis is at present on the hit present Yellowjackets and was seen at this 12 months’s Emmy Awards

Brooke is without doubt one of the most well-known fashions of all time. She is finest recognized for her Calvin Klein denims add from over 30 years in the past the place she mentioned nothing got here between her and her Calvins.

Shields has additionally appeared on the duvet of Vogue quite a few instances.

However she is finest often called an actress due to the Blue Lagoon and Out of the blue Susan.

Juliette is a powerhouse actress who has appeared in a number of high movies like Cape Worry, What’s Consuming Gilbert Grape, Catch And Launch, and Camp. 

Lewis is at present on the hit present Yellowjackets and was seen at this 12 months’s Emmy Awards. 

The boss made the cut too: And Kim Kardashian was also seen modeling the new collection

The boss made the reduce too: And Kim Kardashian was additionally seen modeling the brand new assortment

Naughty Kimmy is at it again: The reality TV siren touched her chest as she showed off her impressive abs

Naughty Kimmy is at it once more: The fact TV siren touched her chest as she confirmed off her spectacular abs

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