Kim Kardashian has taken a brand new strategy when selling her first ever SKIMS bra assortment which emphasizes the model’s ‘dedication to offering ageless designs for girls of all life and cultural backgrounds.’
As a substitute of utilizing typical younger fashions to push her lingerie model, this time the 41-year-old actuality TV star star went with girls with all age ranges, principally over 40, and from all completely different occupations.
In her new adverts are mannequin turned actress Brooke Shields, 57, comedienne Chelsea Handler, 47, actress and singer Juliette Lewis, 49, crooner Becky G, 25, singer Cassie, 36, and actress Indya Moore, 27, amongst many others.
A ten each day of the week: Kardashian, 41, additionally was within the marketing campaign; she had on a black bra and black leggings
‘We would like all girls to really feel snug of their bras, however extra importantly, assured. That is SKIMS greatest marketing campaign but, and I could not be extra honored to have labored with the superb girls who introduced it to life,’ Kim mentioned.
‘Confidence begins inside, and with this marketing campaign, we’re bringing all girls collectively to rejoice all our bodies and individuality,’ added the ex of Kanye West, with whom she has 4 youngsters.
There have been 50 ‘inspiring girls’ who joined the marketing campaign to emphasise the model’s ‘dedication to offering ageless designs for girls of all life and cultural backgrounds.’
Extra beauties: Becky G, 25, left had on the bra with underwear and pantyhose on. And Indya Moore, 27, was in a bra and panties
A standout: Juliette Lewis, 49, doesn’t mannequin typically however when she does she impresses. The looker was Oscar nominated for Cape Worry in 1992 and used to this point Brad Pitt
The SKIMS Bra Marketing campaign hyperlinks a spread of girls collectively throughout 4 a long time to rejoice individuality and confidence.
These six celebrities share an underlying connection – feminine confidence – that speaks to the model’s continued ethos of empowering all girls, a launch mentioned.
The marketing campaign options 50 girls with distinctive personalities and various backgrounds; from McDonald’s Servers and nurses, to mechanics and CEOs.
Stunner and timeless: Shields has been displaying no indicators of slowing down her profession. On Tuesday the Fairly Child actress was seen in new pictures for Kardashian’s SKIMS line
‘SKIMS was created for each lady, with consolation and assist on the forefront of innovation and growth. Permitting girls to tackle their ever-changing every day roles, the latest assortment of extremely snug second pores and skin options match each single want, form, and need of each lady. SKIMS brings confidence and luxury for each age within the new Bra Marketing campaign,’ the discharge mentioned,
Shot and directed by Vanessa Beecroft, the bra marketing campaign will debut throughout digital and social platforms.
The SKIMS Bra Marketing campaign launches at present, September 20, on Skims.com and throughout Skims social platforms.
Kim selected her: ‘We would like all girls to really feel snug of their bras, however extra importantly, assured. That is SKIMS greatest marketing campaign but, and I could not be extra honored to have labored with the superb girls who introduced it to life,’ Kim mentioned
Nonetheless in form but additionally skilled: Brooke is without doubt one of the most well-known fashions of all time. She is finest recognized for her Calvin Klein denims add from over 30 years in the past the place she mentioned nothing got here between her and her Calvins
Ageless marvel: ‘I’m so honored and excited to be in @SKIMS first ever bra marketing campaign. I can truthfully say that these bras are one thing we will all really feel assured and comfy in,’ mentioned Brooke on Instagram
SKIMS was co-founded in 2019 by Kim Kardashian and Jens Grede.
SKIMS is the solutions-oriented model creating the subsequent technology of underwear, loungewear and shapewear and setting new requirements by offering options for each physique.
From technically constructed shapewear that enhances your curves to underwear that stretches to twice its dimension, the model’s aim is to constantly innovate on the previous and advance the business.
She made it too: Humorous woman Handler was additionally part of the marketing campaign; she typically poses topless on Instagram
Sitting fairly: The comic has managed to remain in nice form nicely into her forties
Flirty at 47: The star has been within the information for her latest breakup with comic Jo Koy, 51
She will be able to sustain: The shut pal of Jennifer Aniston has been capable of keep in high form whereas maintaining her profession afloat
SKIMS sells immediately by its web site (SKIMS.com), in addition to by choose partnerships with retailers.
They embody Nordstrom, Selfridges, SSENSE, Internet-a-Porter, Lane Crawford, Holt Renfrew and David Jones.
‘I’m so honored and excited to be in @SKIMS first ever bra marketing campaign. I can truthfully say that these bras are one thing we will all really feel assured and comfy in,’ mentioned Brooke on Instagram.
SKIMS Bras launch Tuesday, September 27.
Prime expertise: Juliette is a powerhouse actress who has appeared in a number of high movies like Cape Worry, What’s Consuming Gilbert Grape, Catch And Launch, and Camp. Lewis is at present on the hit present Yellowjackets and was seen at this 12 months’s Emmy Awards
Brooke is without doubt one of the most well-known fashions of all time. She is finest recognized for her Calvin Klein denims add from over 30 years in the past the place she mentioned nothing got here between her and her Calvins.
Shields has additionally appeared on the duvet of Vogue quite a few instances.
However she is finest often called an actress due to the Blue Lagoon and Out of the blue Susan.
Juliette is a powerhouse actress who has appeared in a number of high movies like Cape Worry, What’s Consuming Gilbert Grape, Catch And Launch, and Camp.
Lewis is at present on the hit present Yellowjackets and was seen at this 12 months’s Emmy Awards.
The boss made the reduce too: And Kim Kardashian was additionally seen modeling the brand new assortment
Naughty Kimmy is at it once more: The fact TV siren touched her chest as she confirmed off her spectacular abs
