Dunkin‘ to remove ’donuts’ from name and logo

Dunkin‘ Brands Group Inc. is getting rid of the "Donuts" and shortening its name to simply Dunkin‘. In a blog post, Tony Weisman, chief marketing officer for Dunkin‘ US, said the company is "moving to a first-name basis with America" with a name that‘s "simpler, shorter, more modern." New branding will appear starting January 2019. Dunkin‘ is up 1.2% in Tuesday trading, and up 14.3% for the year to date. The S&P 500 index has gained 9.1% for 2018 so far.

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