Color Wow’s Dream Coat waterproof hair challenge on TikTok

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Consumers are dropping their minds over a ‘waterproof’ hair serum that forestalls your locks getting frizzy in moist climate

  • Superstar hairdresser Chris Appleton has labored with JLo and Kim Kardashian
  • He’s the worldwide inventive director for Shade Wow, a US model created in 2013
  • Chris has used the $61 Dream Coat Supernatural Therapy on celeb clientele
  • Common prospects with unruly locks are turning to it for frizz-free aid
  • TikTok customers have been posting movies utilizing the serum with a lot success 

The superstar hairstylist behind Kim Kardashian and JLo‘s luscious locks has endorsed a ‘waterproof’ hair serum to forestall frizz – and prospects cannot cease raving concerning the product on TikTok.

Chris Appleton is the worldwide inventive director behind US-born hair care label Shade Wow, which produces the acclaimed $61 Dream Coat Anti-Humidity Therapy.

Obtainable in Australia and 59 different nations world wide this humidity-proofing liquid is the cure-all for matted, wavy tresses.

Customers need only to apply the serum to wet hair section by section, blow dry it and then watch as water 'beads' up and rolls off the hair entirely

In latest weeks social media has found its humidity-blocking powers and has began the #WaterproofHairChallenge placing Dream Coat to the take a look at

In latest weeks social media has found its humidity-blocking powers and has began the #WaterproofHairChallenge placing Dream Coat to the take a look at.

Clients want solely to use the serum to moist hair part by part, blow dry it after which watch as water ‘beads’ up and rolls off the hair totally.

So how does it work? 

Color chemical compounds depart hair porous and weak to humidity. That is when dreaded moisture will get in and hair will get puffy and frizzes.

Chris Appleton is the global creative director behind US-born hair care label Color Wow, which produces the acclaimed $57 Dream Coat Anti-Humidity Treatment

Chris Appleton is the worldwide inventive director behind US-born hair care label Shade Wow, which produces the acclaimed $57 Dream Coat Anti-Humidity Therapy

Available in Australia and 59 other countries around the world this humidity-proofing liquid is the cure-all for matted, wavy tresses

'The key to fighting frizz is all about controlling moisture levels and locking the cuticle down as tight and smooth as possible,' Chief Chemist for Color Wow Dr Joe Cincotta said on the website

TRANSFORMED! Obtainable in Australia and 59 different nations world wide this humidity-proofing liquid is the cure-all for matted, wavy tresses

‘The important thing to preventing frizz is all about controlling moisture ranges and locking the cuticle down as tight and easy as attainable,’ Chief Chemist for Shade Wow Dr Joe Cincotta stated on the web site.

‘Not like typical serum or oil-based humidity-fighting formulation that lay down a heavy coat on hair’s floor, (which deflate quantity and depart the hair greasy) Dream Coat makes use of a groundbreaking, heat-activated polymer know-how that’s lighter than a feather.

‘Dream Coat scatters tiny droplets randomly on the hair’s floor. When heated together with your blow-dryer these droplets join and crosslink, forming an invisible, hydrophobic matrix that compresses every strand right into a modern form and sheathes it in a “raincoat” that repels moisture.’

The $57 Dream Coat Anti-Humidity Treatment customers can't get enough of

The $57 Dream Coat Anti-Humidity Therapy prospects cannot get sufficient of

It's activated with the application of heat - with a hair dryer or straightener - and lasts for between three and four washes

It is activated with the applying of warmth – with a hair dryer or straightener – and lasts for between three and 4 washes

It is activated with the applying of warmth – with a hair dryer or straightener – and lasts for between three and 4 washes.

And prospects who have not been in a position to tame their unruly locks are counting on it for straighter ‘glassy’ hair.

‘I attempted this for the primary time final evening. It was the primary time in my 44 years on this earth that I may straight iron my hair with none further merchandise,’ one lady stated.

‘My hair is so tender and silky easy that I can not cease touching it. Usually, I am going to mattress and get up and my hair is gross… even after straightening. It feels even higher than it did final evening.’

‘I’ve very broken hair as a result of bleaching it from its pure brown/black color. With that in thoughts, I stored my expectations in test. After blowing drying and flat ironing I had silky manageable hair with extra “life” to it,’ stated one other.

A 3rd added: ‘I do not suppose I’ve ever used one other styling product that has labored in addition to Dream Coat has! From my first use in August till immediately, it’s continuously blowing my thoughts by how shiny, tender, and exquisite it has made my hair’.    

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