Chipotle Mexican Grill Launches New Lifestyle Bowls for New Year’s Resolutions

Chipotle Mexican Grill (CMG) on Wednesday launched a new collection of Lifestyle Bowls that includes a Paleo Salad Bowl, Keto Salad Bowl, Whole30 Salad Bowl and Double Protein Bowl, all only available through the restaurant’s mobile app and on its official website for in-store pickup or delivery.

The company said the new Lifestyle Bowls are released in time for New Year’s Resolutions, to help those who have committed to a healthier lifestyle by making it easy to order food that contain only ingredients allow by certain diet regimens.

“Now more than ever, Americans are embracing new and varied approaches to healthy living and wellness,” said Chipotle’s chief marketing officer Chris Brandt in a statement. “We’ve watched guests custom create lifestyle-specific bowls when ordering in our restaurants, so it made sense to offer delicious options via our online channels that help people easily order bowls with real ingredients that fit their wellness goals.”