Techniques from the playbook of US far-right politics are designed and getting used to disorient and overwhelm the media.
Struggling to know what’s happening in Australian politics proper now? It’s easy: Australia’s proper — each its political and media wings — has pivoted arduous to the playbook of Republican far-right tactician Steve Bannon: they’re flooding the zone with shit.
It’s a tactic seen within the No case towards the Voice to Parliament and the marketing campaign towards Brittany Higgins, designed to disorient and overwhelm the media (“the actual opposition”, in accordance with Bannon) by drowning its important instincts beneath the gusher of tales, feeding its habit to battle and gamifying its performative, defensive crouch of “both-sides” reporting.
In Australia, as within the US, there’s a purpose-built spillway: Information Corp’s pages get picked up in Liberal Get together speaking factors and pushed on via the amplification algorithms of social media. The Higgins marketing campaign alone has been saved alive via the every day cycle of story-shaped objects on The Australian’s entrance web page.
Learn extra about the fitting’s flooding ways.
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