Australian film, TV limping behind Europe on homegrown content


Anthony Albanese made numerous noise about ‘making issues in Australia’ within the lead-up to the final election. However you would not understand it from the state of our display sector.

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Whereas Anthony Albanese talked pre-election about desirous to reside in a rustic that made issues — to help, for instance, a sophisticated manufacturing sector befitting the twelfth wealthiest nation on this planet — there is not any certainty that want to make issues right here extends to the world of movie and tv.

The exponential development over the past decade of streaming video on demand (SVOD) providers like Netflix has reworked not solely how we watch movie and TV, however the place that content material is made. On the eve of the final election, the quantity of Australian content material on streaming providers like Netflix was lowered to 2%. In different instances, zero.

The Europeans are awake to the risk and have demanded that SVOD providers have native content material quotas as excessive as 30%. And in excellent news, Netflix has reached or transcended 30% in most markets in Europe. Even within the UK, which shares a language with American productions, that determine is 27%.

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